Sainsbury's company market research
|February 2014||J Sainsbury Plc in Packaged Food (United Kingdom)
J Sainsbury Plc is one of the UK’s “big four” retailers alongside Tesco, Wm Morrison and Asda Group. The retailer has performed well over recent years and with 33 consecutive quarters of growth, it i...
|October 2012||Sainsbury's and Tesco: Retaining market share during the credit crunch
Sainsbury's initial campaigns promoted brands, own label products, and buying basic ingredients. As the credit crunch continued, Sainsbury's launched Live Well for Less. Tesco emphasized price in 2008...