Salty Snacks - Europe - July 2010
Report description
The UK salty snacks market is over twice the size of any other key European market, thanks to the Britons’ love of potato crisps. Throughout the ‘Big 5’, however, sales have grown, supported by busier lifestyles, which have led to increased snacking, including on-the-go, and the growing availability and popularity of rice and corn snacks, which suppliers often position as a healthier alternative to potato-based snacks.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
All you need to know about your market
Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
How we do it
Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information, allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.
Table of contents
Key themes
Definition
Consumer research
Abbreviations
Market in Brief
Growing sales
Health trends shape product offer
New flavours
Potato-based snacks dominate
Core consumers
Attitudinal differences
European Market Size and Forecast
Key points
UK market by far the biggest
Figure 1: Retail value sales, by country, 2004-13
Figure 2: Retail value sales of salty snacks, by country, 2004-13
Health trend affects volume sales
Figure 3: Retail volume sales of salty snacks, by country, 2004-13
Figure 4: Retail volume sales of salty snacks, by country, 2004-13
Increased per capita expenditure
Figure 5: Spend per capita, by country, 2004-08
Figure 6: Spend per capita, by country, 2004-08
Market Segmentation
Key points
Potato-based snacks take the largest share in German sales
Figure 7: Market segmentation, by volume, France, 2008
Figure 8: Market segmentation, by value, France, 2008
Figure 9: Market segmentation, by volume, Germany, 2008
Figure 10: Market segmentation, by value, Germany, 2008
Nuts and dried fruit take the lion’s share in Spain
Figure 11: Market segmentation, by volume, Spain, 2008
Figure 12: Market segmentation, by value, Spain, 2008
Crisps dominate in the UK
Figure 13: Market segmentation, by value, UK, 2008
Companies and Product Innovation
Key points
Global region
Figure 14: Percentage of new product launches in salty snacks, by global region, 2009
European region
Figure 15: Percentage of new product launches in salty snacks, by top ten European countries, 2009
Salty snacks by category
Figure 16: Percentage of new product launches, by country, 2006-09
Salty snacks by top five claims
Figure 17: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, by sub-category, 2009
Salty snacks by top ten flavours
Figure 18: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, by sub-category, 2009
Brands vs private label
Figure 19: Percentage of private label launches vs branded launches, in Europe, 2009
France – Salty snacks
New product launches by category and top flavour
Figure 20: Percentage of new product launches in France, by category, 2006-09
Figure 21: Top five flavours on new product development, France, 2006-09
Top claims
Figure 22: Top five claims on new product development, France, 2006-09
Most innovative products
Special editions
Innovative flavours
Reduced fat
Wholegrain snacks
Germany – Salty snacks
New product launches by category and top claim
Figure 23: Percentage of new product launches in Germany, by category, 2006-09
Figure 24: Top five flavours on new product development, Germany, 2006-09
Top claims
Figure 25: Top five claims on new product development, Germany, 2006-09
Most innovative products
Healthier snacks
Innovative funny-frisch peanuts
Organic offering
Corn and rice snacks
Italy – Salty snacks
New product launches by category and top claim
Figure 26: Percentage of new product launches in Italy, by category, 2006-09
Figure 27: Top five flavours on new product development, Italy, 2006-09
Top claims
Figure 28: Top five claims on new product development, Italy, 2006-09
Most innovative products
Nutritious nuts
Snacks with surprise
Lighter products
Extra virgin olive oil as an ingredient
Spain – Salty snacks
New product launches by category and top flavour
Figure 29: Percentage of new product launches in Spain, by category, 2006-09
Figure 30: Top flavours on new product development, Spain, 2006-09
Top claims
Figure 31: Top claims on new product development, Spain, 2006-09
Most innovative products
Healthy does it
Extra crunchy
Convenience matters
Corn snacks
UK – Salty snacks
New product launches by category and top flavour
Figure 32: Percentage of new product launches in salty snacks in UK, by category, 2006-09
Figure 33: Top flavours on new product development, UK, 2006-09
Top claims
Figure 34: Top claims on new product development, UK, 2006-09
Most innovative products
Vegetarian products
Flavour innovation
Brand extensions
Grab-and-go packaging
The Consumer
Key points
Cultural preferences
Figure 35: Penetration of salty snacks, by country, 2009
British love of crisps
Figure 36: Penetration and frequency of eating potato crisps, tortilla and corn snacks, by country, 2009
Figure 37: Penetration and frequency of eating other savoury snacks, by country, 2009
Figure 38: Penetration and frequency of eating nuts & dried fruit, by country, 2009
Trends in product penetration
Figure 39: Trends in potato crisps, tortilla & corn snacks, by country, 2005-09
Figure 40: Trends in other savoury snacks, by country, 2005-09
Figure 41: Trends in nuts and dried fruits, by country, 2005-09
Consumer attitudes
Figure 42: Attitudes towards eating, by country, 2009
Product penetration by demographics
Figure 43: Demographics, France, 2009
Figure 44: Demographics, Germany, 2009
Figure 45: Demographics, GB, 2009
Figure 46: Demographics, Spain, 2009
Appendix – Market Segmentation
Figure 47: Market segmentation, by volume, Austria, 2008
Figure 48: Market segmentation, by volume, Belgium, 2008
Figure 49: Market segmentation, by value, Belgium, 2008
Figure 50: Market segmentation, by value, Hungary, 2008
Figure 51: Market segmentation, by value, Ireland, 2008
Figure 52: Market segmentation, by volume, Netherlands, 2008
Figure 53: Market segmentation, by value, Netherlands, 2008
Appendix – Market Size and Forecast Data
Figure 54: Retail value sales, by country, 2004-13
Figure 55: Retail value sales of salty snacks, by country, 2004-13
Figure 56: Retail volume sales of salty snacks, by country, 2004-13
Figure 57: Retail volume sales of salty snacks, by country, 2004-13
Figure 58: Spend per capita, by country, 2004-08
Figure 59: Spend per capita, by country, 2004-08
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