Secret Recipe Cakes & Cafe Sdn. Bhd.: Foodservice Company Profile & SWOT Report

Published: May 2012

Publisher: Canadean Ltd

Product ref: 138322

Pages: 13

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Price:$ 125.00In stock

Price: $ 125.00

Report description

Product Synopsis
• Examines and identifies key information and issues about "Secret Recipe Cakes & Cafe Sdn. Bhd." for business intelligence requirements.
• Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
• The profile also contains information on business operations, company history, major products and services, prospects, key employees, locations and subsidiaries.


Introduction and Landscape
Canadean's "Secret Recipe Cakes & Cafe Sdn. Bhd.: Foodservice Company Profile & SWOT Report" is a crucial resource for industry executives and anyone looking to access key information about "Secret Recipe Cakes & Cafe Sdn. Bhd."

Canadean's "Secret Recipe Cakes & Cafe Sdn. Bhd.: Foodservice Company Profile & SWOT Report" report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Key Features and Benefits
• Examines and identifies key information and issues about "Secret Recipe Cakes & Cafe Sdn. Bhd." for business intelligence requirements.
• Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
• The profile also contains information on business operations, company history, major products and services, prospects, key employees, locations and subsidiaries.


Key Market Issues
• Quickly enhance your understanding of "Secret Recipe Cakes & Cafe Sdn. Bhd."
• Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
• Increase business/sales activities by understanding your competitors’ businesses better.
• Recognize potential partnerships and suppliers.

Key Highlights
Secret Recipe Cakes & Cafe Sdn. Bhd. (Secret Recipe) was founded in 1997, is a café chain based in Malaysia. Its menu features a rich assortment of breakfast food items, fish dishes, seafood, burgers, sandwiches, steaks, pastas, chicken, cakes, pastries, baked dishes, soft drinks, fruit juices, smoothies, milk shakes, tea, hot and cold coffee and mock-tails among others. The company operates 260 café restaurants in Malaysia, Singapore, Indonesia, Thailand, Philippines, Australia, China and Brunei. These café are open for business during 365 days a year and offer dine-in or take-away services. Furthermore, the company offers online ordering and delivery services. The company is headquartered in Petaling Jaya, Malaysia.

Table of contents

1 Business Analysis
1.1 Company Overview
1.2 Business Description
1.3 Major Products and Services
2 SWOT Analysis
2.1 SWOT Analysis - Overview
2.2 Strengths
2.3 Weaknesses
2.4 Opportunities
2.5 Threats
3 History
4 Key Employees
5 Locations and Subsidiaries
5.1 Head Office
5.2 Other Locations and Subsidiaries
6 Appendix
6.1 Methodology
6.2 Disclaimer

List of Tables
Table 1: Major Products and Services
Table 2: History
Table 3: Key Employees
Table 4: Locations


List of Figures

Price: $ 125.00

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