Market research: Serbia (page 1 of 2)

This report contains detailed forecasts and analysis for Serbia and Montenegro, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. ...

Strong competition was seen in canned/preserved meat and meat products in 2012. This category of canned/preserved food is the most active in terms of marketing activities. Producers of canned/preserve...

Prepared salads can be pointed out as the category which has been experiencing a very high growth of 21% in current value terms. However, it must be mentioned that this value growth came as a result o...

Dried processed food records increase in both volume and value terms, mostly due to low prices of rice, which did increase by 2% in 2011 and 4% in 2012, but are still fairly low. Also, low prices of d...

As Frikom is the leading producer of ice cream and frozen food in Serbia, this company’s goal is to reinforce its position in these areas with a goal to secure its long-term domination in the Serbian ...

Frozen processed food as a whole is set to see a slight volume decrease of 0.2%. One can notice that frozen food does not enjoy huge popularity amongst Serbian consumers, hence this decrease....

As Imlek ad is the leading company in Serbian dairy products the strategy of its owner (Danube Food Group doo) is to reinforce the company’s position with a high number of brands in its Moja Kravica p...

As Nelt Co doo is a leader in the distribution of groceries in Serbia its goal is to reinforce its position by being partner to the most successful producers of packaged food and other groceries that ...

The last months of 2008 saw the arrival of an economic crisis in Serbia. This impacted packaged food in the country especially since the largest part of total household expenditure is on packaged food...

Recovery of ready meals in volume terms is very slow, but a change of lifestyle in terms of habits can be noticed, especially amongst working urban people who do not have time for preparing traditiona...

Key strategic direction of Soko Nada Štark ad is to become leading company in Serbian impulse and indulgence market. This goal is expected to be reached by constant investments in development of new p...

Business Monitor International's Serbia Retail Report provides industry professionals and strategists, corporate analysts, retail associations, government departments and regulatory bodies with indepe...

CDE S doo operated through hypermarket brand Interex. In the second half of 2012-2013 CDE S doo plans to strengthen its market position by focusing on its private label. Taking into account that its o...

The situation remained the same as in 2011 with grocery retailers adapting to the economic crisis by reducing costs and focusing on economy brands in order to keep and attract consumers....

In the second half of 2012 Mercator-S plans to invest more than €30 million in order to open new hypermarkets in Serbia. In May 2012 it also invested €12 million in the reconstruction of Mercator Cent...

Non-store retailing is the least-developed retail channel in Serbia. However, in the review period a positive trend in terms of increase in value sales was evident, especially in internet retailing. T...

Since the beginning of the financial crisis the economic conditions in Serbia were very unfavourable. This stems from the unresolved structural problems in the economy and increased insolvency of comp...

Simpo ad is primarily focused on non-grocery retailing (home and garden specialist retailers). Its plan for the second half of 2012 and for 2013 is to improve its position in the domestic market and t...

Business Monitor International's Serbia Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bo...

During 2012, ice cream in Serbia remained in a phase of slow and stable recovery from the economic crisis which peaked in Serbia during 2009 and 2010. Ice cream increased in volume by 3% during 2012 a...

Thanks to the fact that during the economic crisis many Serbian consumers shifted to cheap types of oils and fats, eschewing more expensive products rather than reducing consumption meant that volume ...

Bread remained the dominant category in baked goods in Serbia during 2012, accounting for 96% of total baked goods retail volume sales. For this reason, the trends which prevailed in bread dictated th...

Biscuits in Serbia remains in the middle of its recovery phase after several difficult years which were marred by the economic crisis. The first signs of recovery in demand for biscuits appeared in la...

Breakfast cereals are not yet widely accepted as a breakfast option in Serbia. Breakfast cereals remain rather unfamiliar to the majority of Serbian consumers, especially middle aged people and the el...

Snack bars is one of the packaged food categories which do not have any long tradition of consumption in Serbia. In fact, the majority of Serbian consumers consume no snack bars at all, with consumpti...

Soup continued to achieve growth in both retail volume and current retail value terms in 2012, albeit it slower than in 2011. Also, despite moderate retail volume growth of 2%, soup experienced solid...

The full recovery of sauces, dressings and condiments was expected in 2012 but due to the second wave of economic crisis full recovery was delayed. Therefore, this offered new companies, such as Lidl ...

Due to the economic crisis and the low purchasing power of consumers, demand for private label products in pasta continued to increase in 2012. This was also due to the favourable quality/price ratio ...

The impact of the economic crisis has been strong on noodles, which remained small and underdeveloped in 2012. Plain noodles was the only active category of noodles in 2012 as due to the economic cris...

Growth in total other dairy current value sales in 2012 was up slightly on growth in 2011, as well as on the CAGR for the entire review period. The same was true of volume sales growth in cream, the d...