Service Station Retailing in Hungary 2011
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides an up-to-date picture of the fuel retailing market in Hungary. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Hungary.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators, including registered cars, national fuel volumes, and average prices.
In the year to January 2011, the total number of service stations in Hungary increased by six sites to 1,695 outlets. MOL is the dominant fuel retailer in Hungary, operating the highest number of service stations and fuel volume share. Verdict predicts that the number of service stations in Hungary will continue to grow further into 2014.
In 2010, total fuel consumption in Hungary dropped by 7.5% due to a sharp decline in gasoline sales. Petrol prices increased by 9.1% to €1.10, while the price of diesel soared by 32.2% to €1.28.
Service station shops are present at 78.8% of all sites in Hungary. MOL sites alone account for 24.6% of all service stations with a shop. Shell has the highest shop penetration, at 100%. In 2011, OMV launched eight varieties of teas at Viva shops. Car washes are present at 25.5% of all service stations in Hungary.
- Who are the top five players in the Hungarian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Hungary?
- How is the service station network evolving, and which players are opening new outlets, and increasing their forecourt shop and car wash networks?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
•Please select the Slidepack download option.
•Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Company owned and dealer owned sites
Fuel volume market share
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
•The Hungarian service station network has expanded by 9.4% since
The top five fuel players account for 61.4% of all service stations
MOL accounts for over a third of all fuel volume sales in Hungary
Shell and MOL operate over half of all motorway sites in Hungary
AS24 is the only fuel retailer in Hungary to operate unmanned sites
MOL increased the number of motorway sites by 50% in
Shell divested six service stations in
OMV has been increasing its network size since
Fuel volume sales per Agip site dropped by 9.0% in
Lukoil has more than trebled its fuel volume share since
•The vast majority of service stations in Hungary feature a shop
A quarter of service stations with a shop are branded MOL
All major players operate a shop at the majority of their sites
Some shops at MOL sites in Hungary sell OTC medicines
Shell accounts for nearly a fifth of sites with a shop in Hungary
A shop is present at all but five OMV branded sites in Hungary
Shops at Agip branded sites in Hungary sell Segafredo coffee
Lukoil is the fifth largest operator of service station shops
•A quarter of service stations in Hungary operate a car wash
99% of sites with a car wash are operated by the top five players
MOL dominates the service station car wash market
OMV’s car wash network penetration has been falling since
Agip accounts for 26% of all sites with a car wash in Hungary
Most Shell sites with a car wash provide automatic washes only
Lukoil boosted its car wash penetration to 16% in
•In 2010, total fuel consumption decreased by 7.5% with a fall of 11.0% in gasoline sales
The number of cars per service stations rose by 1.5% in
The Hungarian car parc grew by 1.9% in
The proportion of diesel cars in Hungary is rising steadily
Average fuel volume sales per site dropped by 9.9% in
Diesel prices grew much faster than petrol prices in
The fuel sales value of petrol fell in 2010 while that of diesel soared
The number of motorway service stations is rapidly rising
10 unmanned service stations are present in Hungary
•All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
•Ask the analyst
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