Service Station Retailing in Norway 2011
Report description
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Norway. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Norway.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
The service station network in Norway is extremely consolidated, with the top five players by market share accounting for over 85% of all service stations in the country. All major players divested sites in 2010, with Shell’s network contracting by over 20 sites. Overall, the total number of service stations fell by 1% during 2010.
Total fuel volume sales in Norway declined for the second consecutive year in 2010. Both diesel and petrol consumption declined by over 1%. Despite weaker demand for fuel, soaring prices resulted in total service station fuel sales values increasing by 16% in 2010.
Shops are located at about 70% of all service stations in the country, making Norway a very mature market in comparison to other Scandinavian countries. Over half of all service stations in Norway feature a car wash facility.
- Who are the top five players in the Norwegian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Norway?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
•Please select the Slidepack download option
CONTENTS SUMMARY
•Service station competitor overview
Metrics for the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car washes.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company-level charts showing:
Service station network size by brand, 2011
Fuel volume market share by brand, 2010
Motorway service stations by brand, 2011
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to 2009
•Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information (e.g. LPG sites, planned expansion/divestments)
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers' commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market-level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in euros, total petrol sales value in euros, average fuel spend per car in euros, average fuel spend per service station in euros, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
ANALYSIS SUMMARY
•The total number of service stations in Norway fell by 1.0% during 2010
Statoil and Shell make up over half of the Norwegian fuel retail network
Statoil leads the fuel retail market with a 32% fuel volume share
Shell accounts for almost a third of Norway’s motorway service stations
Statoil has the largest network of unmanned stations in Norway
Statoil’s unmanned site network expanded by 38% in 2010
Shell has launched a new fuel, V-Power Nitro+, in Norway
Esso has a 20% share in Norway’s fuel retail market
Uno-X Energi plans to add 50 sites over the next three years
St1 has rebranded all former Jet-branded service stations
•The number of service stations with a shop fell by almost 10% in 2010
A third of all forecourt shops in Norway are located at Shell sites
The top four fuel retailers account for 94% of sites with a shop
Food service at Shell shops operates under the Fresh banner
Statoil introduced a pink coffee travel mug to target females
Just under 90% of all Esso-branded stations feature a shop
Over half of Uno-X Energi’s network features a shop
•The number of sites with a car wash in Norway has grown by 6% since 2007
Statoil is the leading operator of service station car washes in Norway
Statoil has self-service car wash bays at most of its sites
Esso’s site network has the highest car wash penetration in Norway
Just under 60% of all Shell service stations feature a car wash
A third of Uno-X Energi’s sites feature a car wash
•In 2010, total fuel consumption declined by 1.1% in Norway
The total number of service stations in Norway declined by 1% in 2010
The Norwegian car parc grew by almost 5% in 2011
Over a third of registered cars in Norway are diesel powered
Average fuel volume sales per site have been declining since 2008
Norway’s fuel prices soared in 2010, in line with global oil prices
In Norway, diesel fuel sales value rose by 18% in 2010
About 4% of service stations in Norway are located on motorways
A fifth of Norway’s service stations are unmanned
APPENDIX
•All data are taken from our 2011 Service Station Retailing Database
Stage one: agree scope and definitions
Stage two: collating the information
Stage three: data-inputting and checks
Stage four: full data finalization check
•Further reading
•Ask the analyst
•Disclaimer
Loading...
Loading...
Our guarantees
Price Guarantee
Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.
All we ask for is reasonable proof of the report being currently available at the lower price.
If you do find a lower price, contact Claire Cole direct by telephone on +44 (0)1527 573 738, 1-866-545-5878 Toll-Free from the US, alternatively email us here.
Satisfaction Guarantee
Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.
