Service Station Retailing in the Netherlands 2011
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in the Netherlands. In addition to outlining site numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of other Dutch players.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators, including registered cars, national fuel volumes, and average prices.
The Dutch service station network grew by 1% to 4,287 sites in 2010. In 2010, total fuel consumption declined marginally by 0.1%.
The top five fuel retailers in the Netherlands account for 49% of service stations in the country. Shell has the largest network of service stations, capturing 12.4% of the entire Dutch service station network. Shell also has the largest volume share, accounting for 26.2% of fuel volume sales, followed by BP and Texaco.
Over half of all service stations feature a shop in the Netherlands. No major player has a shop at every single site. 30% of Dutch service stations feature a car wash.
- Who are the top five players in the Dutch service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in the Netherlands?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
•Please select the Slidepack download option.
•Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Company owned and dealer owned sites
Fuel volume market share
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
•The Dutch service station network grew by 1.0% in
The top five fuel brands account for 49% of service stations
A quarter of fuel volume sales come from Shell branded sites
Shell is the leading operator of motorway sites in the Netherlands
Three players in the Netherlands operate unmanned stations only
Shell added two motorway sites in
BP’s market share fell by half a percentage point in
Almost a fifth of Texaco’s sites are unmanned
TOTAL is opening electric charging points at selected stations
Esso has been rapidly losing share of the national network
•The proportion of sites with a shop is quickly declining
Three brands comprise 47.5% of all sites with a shop
Q8 has the highest shop penetration at 96.0% of its sites
Shell launched its own food service concept in
Over three quarters of Texaco branded sites feature a shop
The proportion of TOTAL sites with a shop has fallen since
BP has been increasing its shop network penetration
A Deli France outlet is present at some Esso branded sites
•30% of Dutch service stations feature a car wash
Shell has the largest network of service stations with a car wash
A car wash is present at over half of Shell branded sites
BP’s number of sites with a car wash has risen by 14% since
Esso’s network of sites with a car wash remains unchanged
A third of the Dutch TOTAL branded sites feature a car wash
Texaco boosted its number of sites with a car wash by 29% in
•In 2010, total fuel consumption declined by 0.1% in the Netherlands
The total number of service stations grew by 1.0% in
The Dutch car parc rose by 1.1% in
One fifth of registered cars are powered by diesel
Total fuel volume sales fell very slightly by 0.1% in
The price of diesel in the Netherlands rose by 15.6% in
Average fuel sales values per site grew by 14.8% in
6.0% of Dutch service stations are situated on the motorway
Almost a quarter of Dutch service stations are unmanned
•All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
•Ask the analyst
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