South Africa Brand Report: Consumers of Fast Food: Burgers, Chicken & Grills
This comprehensive report examines consumers of Burgers, Chicken and Grills Fast Food brands in South African: Profile of the Top 12 brands of Burgers, Chicken and Grills Fast Food outlets; Consumption and brands trends (2007-2011); Amount spent at last Burger, Chicken and Grills Fast Food outlet visited (2007-2011); Geo-demographics trends among Burger, Chicken and Grills Fast Food consumers (2007-2011); Detailed geo-demographic profile and brand penetration analysis; Cellphone and Internet usage; Lifestyle and Media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are the global and regional Fast Food market trends? USA, Asia and Middle East, Europe and Africa
- Who are the Top 12 SA Burgers, Chicken and Grills Fast Food brands and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the consumers of the Top 12 SA Burgers, Chicken and Grills Fast Food outlets? e.g. age, gender, affluence, lifestage, geographics
- How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
- What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the Burgers, Chicken & Grills category (minimum category sample = 16 998), as well as a detailed segmentation by brand, namely: Barcelos, Chicken Licken, Hungry Lion, Kauai, KFC, Maxi’s, McDonald’s, Mochachos, Nando’s, Spur, Steers and Wimpy.
Additional brands that are included in the South African market trends and geo-demographic trends analysis of Pizza consumers: Bimbo’s, BJ’s, Mopark.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Fast Food Burgers, Chicken & Grills category by brand, making it a vital reference report for anyone wanting to understand this market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with local consumer/market trends
- 91 page report with 80+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
Table of contents
i. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
ii. SA Province Overview (2011): GDP Contribution And Population Size
iii. SA Age Estimate (2011): South African Population Age Distribution
iv. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
1. Fast Food Trends Global & African Overview
1.1. Global Fast Food Industry Trends
1.2. United States Fast Food Industry Overview
1.3. Asia & Middle East Fast Food Industry Overview
1.4. Europe Fast Food Industry Overview
1.5. Africa Fast Food Industry Overview
2. Company/Brand Analysis
2.1. Famous Brands (Steers, Wimpy)
2.2. Chicken Licken
2.3. Hungry Lion
2.10. Taste Holding (Maxi’s)
3. Market Trends: 2007-2011
3.1. Personally bought Burger, Chicken and/or Grills from a Fast Food Outlet (bought Past 4 weeks): Overview: Total adult population (2007-2011)
3.2. Consumer Trends by Brand: 2007-2011: Purchasers of Burgers, Chicken and/or Grills at a Fast Food outlet by brand
3.3. Fast Food Consumption Trends : How often do you usually buy from a Burger, Chicken or Grill Fast Food outlet?
3.4. Fast Food Spent (2007-2011): Amount Spent at last Fast Food (Burger, Chicken and/or Grills) visit
4. Geo-Demographic Profile of Purchasers of Fast Food (Burgers, Chicken, Grills): 2007-2011
4.1. Gender: Male; Female
4.2. Age: 16-19; 20-24, 25-29, 30-39, 40-49, 50-54, 55-64, 60+
4.3. Lifestage: At Home Singles; Young Independent Singles; Mature Single; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
4.4. LSM Group: 1-4; 5; 6; 7; 8; 9; 10
4.5. Population Group: Black; White; Coloured; Indian
4.6. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
4.7. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
4.8. Community Type: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area
5. Brand Profile and Penetration (2011): Barcelos, Chicken Licken, Hungry Lion, Kauai, KFC, Maxi’s, McDonald’s, Mochachos, Nando’s, Spur, Steers and Wimpy
5.1. Gender Profile: Brand Profile of each brand by gender
5.2. Age Profile: Brand Profile of each brand by age
5.3. Lifestage Profile: Brand profile of each brand by lifestage
5.4. LSM Profile: Brand profile of each brand by LSM group
5.5. Population Group: Brand profile of each brand by population group
5.6. Home Language: Brand Profile of each brand by home language
5.7. Province Profile: Brand Profile of each brand by province
5.8. Community Profile: Brand Profile of each brand by community
6. Cellphone & Internet (2011): Barcelos, Chicken Licken, Hungry Lion, Kauai, KFC, Maxi’s, McDonald’s, Mochachos, Nando’s, Spur, Steers and Wimpy
6.1. Cellphone Ownership: Cellphone ownership by brand
6.2. Payment Mechanism: Payment Mechanism by brand
6.3. Make of Cellphone: Cellphone brands by segment by brand
6.4. Cellular Network Provider: Cellular network provider by brand
6.5. Top 10 Cellphone Activities: Daily cellphone activities by brand
6.6. PC and Laptop Ownership: Ownership of PC and Laptop by brand
6.7. Internet Access (Past 7 Days): Internet access in past seven days by brand
6.8. Online Purchase (Past 12 Months): Online purchase in the past 12 months by brand
6.9. Computer Internet Activities: Top 10 Internet activities by brand
6.10. Cellphone Internet Activities: Top 10 Internet activities by brand
7. Lifestyle (2011): Barcelos, Chicken Licken, Hungry Lion, Kauai, KFC, Maxi’s, McDonald’s, Mochachos, Nando’s, Spur, Steers and Wimpy
7.1. Financial Institutions: Main bank for all banking transactions by brand
7.2. Sports Interests: Top 10 Sports interested in by selected brand
7.3. Sports Participation: Top 10 Sports participated in by selected brand
7.4. Favourite Music: Top 10 Favourite music types by selected brand
7.5. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand
8. Media (2011): Barcelos, Chicken Licken, Hungry Lion, Kauai, KFC, Maxi’s, McDonald’s, Mochachos, Nando’s, Spur, Steers and Wimpy
8.1. Online Media Usage: Online media usage by brand
8.2 Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
8.3. Newspaper Readership: Top three daily and weekly newspapers by brand
8.4. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
8.5. Magazine Readership: Top three weekly and monthly magazines by brand
8.6. Top 3 TV channels (Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
8.7. Top 3 DSTV TV channels: Top three DSTV TV channels viewed past 7 days by brand
8.8. Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand
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