The Future of Gluten-Free: Consumer Insight and Product Opportunities
Report description
Introduction
Consumers who are completely intolerant to gluten consumption have celiac disease. They require a special diet where products are not made using wheat-based ingredients. The prevalence of celiac disease is growing, due in part to better diagnoses. As the number of potential consumers rises, products manufactured to fit in with their requirements are becoming more sophisticated
Scope
A concise slidepack outlining the driving and inhibiting factors influencing the development of gluten-free markets globally
Data sizing the market for gluten-free products by country, complete with growth forecasts to 2014
Best-practice product examples of gluten-free foods and beverages across a number of different categories
Covers: France, Germany, Italy, Neths, Spain, Sweden, UK, US, Australia, Japan, S. Korea, China, India, Brazil and Russia, plus MENA-based insight
Highlights
Many gluten-free markets have experienced double-digit growth in recent years due to an increasing number of celiacs requiring these foods and beverages. Another factor is also that some consumers without celiac disease have adopted free-from alternatives as a healthier dietary option, despite the fact that they can digest gluten-based groceries
One of the main inhibitors of consumption is a widespread lack of knowledge. Many consumers do not know the full details of gluten intolerance. Indeed, many do not know the difference between an allergy and an intolerance. Furthermore, research shows that many consumers may have celiac disease but are either misdiagnosed or undiagnosed entirely
Gluten-free products are expanding, with an increasing number of snacks and alcoholic beverages designed to appeal to consumers on a sensory level. Innovative formulations are allowing manufacturers to make products using certain grains despite this process traditionally being thought of as unsuitable for this consumer group
Reasons to Purchase
Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards gluten-free products by accessing unique data
Market understanding: identify the key markets and product innovation trends across Europe, the Americas and Asia Pacific
Ideation: find inspiration for innovative gluten-free product formulations and product positioning which capitalize on growing interest
Scope
Highlights
Reasons to Purchase
Table of contents
Introduction
Brief introduction to Datamonitor’s syndicated research
Overall conclusions
Gluten-free, celiac disease and personalized nutrition
Brief introduction to Datamonitor’s syndicated research
Overall conclusions
Gluten-free, celiac disease and personalized nutrition
Market insight
Sizing the gluten-free opportunity
Understanding consumers driving market growth
Consumer insight
Consumer attitudes and behavior towards gluten, carbohydrate and protein
Attentiveness towards, and perceived influence of associated product claims
Wider consumer attitudes towards gluten-free
Product launch insight
Global product launch activity
Marketing insight
Wider communication and promotion of gluten-free/food intolerances
On-trend innovation
Pertinent examples indicative of future market direction
Related research categories
By sector: Diet, Consumer trends
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