UK Consumer Insight 2010: Asda Food

TABLE OF CONTENTS
At a glance summary
Share of Shoppers
Asda share of shopper by demographics
Asda share of shoppers by television region
Asda share of shoppers by household characteristics
Asda share of shoppers by other characteristics and ACORN classification
Conversion and non-conversion
Asda conversion of visitors to main users by demographics and region
Asda conversion of visitors to main users by household characteristics
Non-converting customers
Profile of shoppers
Asda profile of shoppers by television region
Asda profile of shoppers by household characteristics
Asda profile of shoppers by other characteristics and ACORN classification

LOYALTY
Asda loyalty of main users by demographics and region
Asda loyalty of main users by household characteristics
Asda basic drivers of loyalty and disloyalty
Asda detailed drivers of loyalty
Competition
Cross sector competitor dynamics
Methodology
Basic methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting

TABLE OF FIGURES
Figure 1: Asda visitor share 2006 - 2010
Figure 2: Profile of food and grocery shoppers % – by gender 2006-2010
Figure 3: Asda visitor share by demographic group 2010
Figure 4: Asda main user share by demographic group 2010
Figure 5: Asda visitor share by television region 2010
Figure 6: Asda main user share by television region 2010
Figure 7: Asda visitor and main user share by household tenure 2010
Figure 8: Asda visitor and main user share by number of people in household 2010
Figure 9: Asda visitor and main user share by children in household 2010
Figure 10: Asda visitor and main user share by number of cars in household 2010
Figure 11: Asda visitor and main user share by working status 2010
Figure 12: Asda visitor and main user share by marital status 2010
Figure 13: Asda conversion rates 2006 – 2010
Figure 14: Asda conversion rates by demographic group 2006 – 2010
Figure 15: Asda conversion rates by region 2006 – 2010
Figure 16: Asda conversion rates by household tenure 2006 – 2010
Figure 17: Asda conversion rates by number of people in household 2006 – 2010
Figure 18: Asda conversion rates by children in household 2006 – 2010
Figure 19: Asda conversion rates by number of cars in household 2006 – 2010
Figure 20: Asda non-conversion rates 2006 – 2010
Figure 21: Asda non-conversion rates by demographic group 2010
Figure 22: Demographic profile of non-converting Asda visitors 2010
Figure 23: Regional profile of non-converting Asda visitors 2010
Figure 24: Asda visitor profile by demographic group 2010
Figure 25: Asda main user profile by demographic group 2010
Figure 26: Asda visitor profile by region 2010
Figure 27: Asda main user profile by region 2010
Figure 28: Asda visitor and main user profile by household tenure 2010
Figure 29: Asda visitor and main user profile by number of people in household 2010
Figure 30: Asda visitor and main user profile by children in household 2010
Figure 31: Asda visitor and main user profile by number of cars in household 2010
Figure 32: Asda visitor and main user profile by working status 2010
Figure 33: Asda visitor and main user profile by marital status 2010
Figure 34: Asda loyalty 2006 – 2010
Figure 35: Asda disloyalty 2010
Figure 36: Asda loyalty by demographics 2010
Figure 37: Asda loyalty by region 2010
Figure 38: Asda loyalty by household tenure 2010
Figure 39: Asda loyalty by number of people in household 2010
Figure 40: Asda loyalty by children in household 2010
Figure 41: Asda loyalty by number of cars in household 2010
Figure 42: Asda – other food and grocery stores used 2010
Figure 43: Preference stores 2010
Figure 44: Sectors shopped 2010

TABLE OF TABLES
Table 1: Key performance indicators for Asda in food and grocery
Table 2: Asda change in visitor share (%) 2006 - 2010
Table 3: Asda change in main user share (%) 2006 - 2010
Table 4: Key performance indicators for Asda in food and grocery
Table 5: Asda change in conversion rates (%) 2006 - 2010
Table 6: Asda change in non-conversion rates (%) 2006 - 2010
Table 7: Main stores non-converters use instead of Asda 2010
Table 8: Asda visitor and main user profile by ACORN classification 2010
Table 9: Asda changes in loyalty 2006– 2010
Table 10: Asda changes in disloyalty 2006– 2010
Table 11: Asda drivers of loyalty (%) 2006 – 2010
Table 12: Asda drivers of disloyalty (%) 2006 – 2010
Table 13: Asda detailed drivers of loyalty 2010
Table 14: Cross sector matrix shopping 2010
Table 15: Other retailers used 2010
Table 16: Sample sizes by sector 2008

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