UK Consumer Insight 2010: Sainsbury Food

TABLE OF CONTENTS
At a glance summary
Sainsbury Food & Grocery
Share of Shoppers
Sainsbury share of shopper by demographics
Sainsbury share of shoppers by television region
Sainsbury share of shoppers by household characteristics
Sainsbury share of shoppers by other characteristics and ACORN classification
Conversion and non-conversion
Sainsbury conversion of visitors to main users by demographics and region
Sainsbury conversion of visitors to main users by household characteristics
Non-converting customers
Profile of shoppers
Sainsbury profile of shoppers by television region
Sainsbury profile of shoppers by household characteristics
Sainsbury profile of shoppers by other characteristics and ACORN classification
Loyalty
Sainsbury loyalty of main users by demographics and region
Sainsbury loyalty of main users by household characteristics
Sainsbury basic drivers of loyalty and disloyalty
Sainsbury detailed drivers of loyalty
Competition
Cross sector competitor dynamics
Methodology
Basic methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting

TABLE OF FIGURES
Figure 1: Sainsbury visitor share (%) 2006 - 2010
Figure 2: Sainsbury main user share (%) 2006 - 2010
Figure 3: Sainsbury visitor share by demographic group 2010
Figure 4: Sainsbury main user share by demographic group 2010
Figure 5: Sainsbury visitor share by television region 2010
Figure 6: Sainsbury main user share by television region 2010
Figure 7: Sainsbury visitor and main user share by household tenure 2010
Figure 8: Sainsbury visitor and main user share by number of people in household 2010
Figure 9: Sainsbury visitor and main user share by children in household 2010
Figure 10: Sainsbury visitor and main user share by number of cars in household 2010
Figure 11: Sainsbury visitor and main user share by working status 2010
Figure 12: Sainsbury visitor and main user share by marital status 2010
Figure 13: Sainsbury conversion rates 2006 – 2010
Figure 14: Sainsbury conversion rates by demographic group 2006 – 2010
Figure 15: Sainsbury conversion rates by region 2006 – 2010
Figure 16: Sainsbury conversion rates by household tenure 2006 – 2010
Figure 17: Sainsbury conversion rates by number of people in household 2006 – 2010
Figure 18: Sainsbury conversion rates by children in household 2006 – 2010
Figure 19: Sainsbury conversion rates by number of cars in household 2006 – 2010
Figure 20: Sainsbury non-conversion rates 2006 – 2010
Figure 21: Sainsbury non-conversion rates by demographic group 2010
Figure 22: Demographic profile of non-converting Sainsbury visitors 2010
Figure 23: Regional profile of non-converting Sainsbury visitors 2010
Figure 24: Sainsbury visitor profile by demographic group 2010
Figure 25: Sainsbury main user profile by demographic group 2010
Figure 26: Sainsbury visitor profile by region 2010
Figure 27: Sainsbury main user profile by region 2010
Figure 28: Sainsbury visitor and main user profile by household tenure 2010
Figure 29: Sainsbury visitor and main user profile by number of people in household 2010
Figure 30: Sainsbury visitor and main user profile by children in household 2010
Figure 31: Sainsbury visitor and main user profile by number of cars in household 2010
Figure 32: Sainsbury visitor and main user profile by working status 2010
Figure 33: Sainsbury visitor and main user profile by marital status 2010
Figure 34: Sainsbury loyalty 2006 – 2010
Figure 35: Sainsbury disloyalty 2010
Figure 36: Sainsbury loyalty by demographics 2010
Figure 37: Sainsbury loyalty by region 2010
Figure 38: Sainsbury loyalty by household tenure 2010
Figure 39: Sainsbury loyalty by number of people in household 2010
Figure 40: Sainsbury loyalty by children in household 2010
Figure 41: Sainsbury loyalty by number of cars in household 2010
Figure 42: Sainsbury – other food and grocery stores used 2010
Figure 43: Preference stores 2010
Figure 44: Sectors shopped 2010

TABLE OF TABLES
Table 1: Key performance indicators for Sainsbury in food and grocery
Table 2: Sainsbury change in visitor share (%) 2006 - 2010
Table 3: Sainsbury change in main user share (%) 2006 - 2010
Table 4: Visitor and main user share by ACORN classification
Table 5: Sainsbury change in conversion rates (%) 2006 - 2010
Table 6: Sainsbury change in non-conversion rates (%) 2006 - 2010
Table 7: Main stores non-converters use instead of Sainsbury 2010
Table 8: Sainsbury visitor and main user profile by ACORN classification 2010
Table 9: Sainsbury changes in loyalty 2006– 2010
Table 10: Sainsbury changes in disloyalty 2006– 2010
Table 11: Sainsbury drivers of loyalty (%) 2006 – 2010
Table 12: Sainsbury drivers of disloyalty (%) 2006 – 2010
Table 13: Sainsbury detailed drivers of loyalty 2010
Table 14: Cross sector matrix shopping 2010
Table 15: Other retailers used 2010
Table 16: Sample sizes by sector 2010

Looking for help?

email us or request a call back.