UK Consumer Insight 2010: Tesco Food

TABLE OF CONTENTS
At a glance summary
Tesco Food & Grocery
Share of Shoppers
Tesco share of shopper by demographics
Tesco share of shoppers by television region
Tesco share of shoppers by household characteristics
Tesco share of shoppers by other characteristics and ACORN classification
Conversion and non-conversion
Tesco conversion of visitors to main users by demographics and region
Tesco conversion of visitors to main users by household characteristics
Non-converting customers
Profile of shoppers
Tesco profile of shoppers by television region
Tesco profile of shoppers by household characteristics
Tesco profile of shoppers by other characteristics and ACORN classification
Loyalty
Tesco loyalty of main users by demographics and region
Tesco loyalty of main users by household characteristics
Tesco basic drivers of loyalty and disloyalty
Tesco detailed drivers of loyalty
Competition
Cross sector competitor dynamics
Methodology
Basic methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting

TABLE OF FIGURES
Figure 1: Tesco visitor share (%) 2006 - 2010
Figure 2: Tesco main user share (%) 2006 - 2010
Figure 3: Tesco visitor share by demographic group 2010
Figure 4: Tesco main user share by demographic group 2010
Figure 5: Tesco visitor share by television region 2010
Figure 6: Tesco main user share by television region 2010
Figure 7: Tesco visitor and main user share by household tenure 2010
Figure 8: Tesco visitor and main user share by number of people in household 2010
Figure 9: Tesco visitor and main user share by children in household 2010
Figure 10: Tesco visitor and main user share by number of cars in household 2010
Figure 11: Tesco visitor and main user share by working status 2010
Figure 12: Tesco visitor and main user share by marital status 2010
Figure 13: Tesco conversion rates 2006 – 2010
Figure 14: Tesco conversion rates by demographic group 2006 – 2010
Figure 15: Tesco conversion rates by region 2006 – 2010
Figure 16: Tesco conversion rates by household tenure 2006 – 2010
Figure 17: Tesco conversion rates by number of people in household 2006 – 2010
Figure 18: Tesco conversion rates by children in household 2006 – 2010
Figure 19: Tesco conversion rates by number of cars in household 2006 – 2010
Figure 20: Tesco non-conversion rates 2006 – 2010
Figure 21: Tesco non-conversion rates by demographic group 2010
Figure 22: Demographic profile of non-converting Tesco visitors 2010
Figure 23: Regional profile of non-converting Tesco visitors 2010
Figure 24: Tesco visitor profile by demographic group 2010
Figure 25: Tesco main user profile by demographic group 2010
Figure 26: Tesco visitor profile by region 2010
Figure 27: Tesco main user profile by region 2010
Figure 28: Tesco visitor and main user profile by household tenure 2010
Figure 29: Tesco visitor and main user profile by number of people in household 2010
Figure 30: Tesco visitor and main user profile by children in household 2010
Figure 31: Tesco visitor and main user profile by number of cars in household 2010
Figure 32: Tesco visitor and main user profile by working status 2010
Figure 33: Tesco visitor and main user profile by marital status 2010
Figure 34: Tesco loyalty 2006 – 2010
Figure 35: Tesco disloyalty 2010
Figure 36: Tesco loyalty by demographics 2010
Figure 37: Tesco loyalty by region 2010
Figure 38: Tesco loyalty by household tenure 2010
Figure 39: Tesco loyalty by number of people in household 2010
Figure 40: Tesco loyalty by children in household 2010
Figure 41: Tesco loyalty by number of cars in household 2010
Figure 42: Tesco – other food & grocery stores used 2010
Figure 43: Preference stores 2010
Figure 44: Sectors shopped 2010

TABLE OF TABLES
Table 1: Key performance indicators for Tesco in food & grocery
Table 2: Tesco change in visitor share (%) 2006 - 2010
Table 3: Tesco change in main user share (%) 2006 - 2010
Table 4: Visitor and main user share by ACORN classification
Table 5: Tesco change in conversion rates (%) 2006 - 2010
Table 6: Tesco change in non-conversion rates (%) 2006 - 2010
Table 7: Main stores non-converters use instead of Tesco 2010
Table 8: Tesco visitor and main user profile by ACORN classification 2010
Table 9: Tesco changes in loyalty 2006– 2010
Table 10: Tesco changes in disloyalty 2006– 2010
Table 11: Tesco drivers of loyalty (%) 2006 – 2010
Table 12: Tesco drivers of disloyalty (%) 2006 – 2010
Table 13: Tesco detailed drivers of loyalty 2010
Table 14: Cross sector matrix shopping 2010
Table 15: Other retailers used 2010
Table 16: Sample sizes by sector 2010

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