UK Customer Insight 2011: Asda - Food
Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
- Discover the profile of the core shopper for individual retailers.
- Understand what drives shopper loyalty and disloyalty.
A comprehensive analysis of a retailer's customer profile.
Your key questions answered
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
Table of contents
Majority of retailers reported growing sales despite the weather;
Global luxury and niche premium brands lead;
Value retailers suffer along with their customers;
Supermarkets losing some of their Christmas sparkle as inflation softens;
Online still a winner, but weakens store performance;
Past decade of Q4 growth on a downward trend;
2011 will be difficult as inflation becomes entrenched.
Winners are online and niche premium
UK RETAIL TRADING UPDATES CHRISTMAS 2010
Strong growth reported, but total retail subdued
Methodology and median growth
Books, music & video
Specialists in decline as online takes over
Clothing & footwear
Value retailers' customers feel the pinch
House of Fraser and John Lewis drive strong growth in sector
Tough season for specialists
Food & grocery
Softer inflation reduces high growth of recent years
Health & beauty
Strong sector but tough for specialists
Challenged sector defends margins
Space growth rather than like-for-like growth drives sales
Like-for-like performance December and Q4
More winners than losers
Total sales performance December and Q4
Even fewer losers
Ask the analyst
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