UK Customer Insight 2011: Waitrose - Food
Report description
Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
- Discover the profile of the core shopper for individual retailers.
- Understand what drives shopper loyalty and disloyalty.
Highlights
A comprehensive analysis of a retailer's customer profile.
Your key questions answered
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
Table of contents
Waitrose food & grocery
SHARE OF SHOPPERS
Waitrose share of shopper by demographics
Waitrose share of shopper by TV region
Waitrose penetration of shopper by household characteristics
Waitrose share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Waitrose conversion of visitors to main user by demographics and region
Waitrose conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Waitrose profile of shoppers by television region
Waitrose profile of shoppers by household characteristics
Waitrose profile of shoppers by other characteristics and ACORN classification
LOYALTY
Waitrose loyalty of main users by demographics and region
Waitrose loyalty of main users by household characteristics
Waitrose basic drivers of loyalty and disloyalty
Waitrose detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer
Related market research by company
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