Unilever: Proving that sustainability and profitability can coexist

Published: November 2012

Publisher: MarketLine

Product ref: 154281

Pages: 19

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Price:$ 400.00In stock

Price: $ 400.00

Report description

Introduction

Unilever is one of the world's leading consumer goods companies. Recently it has added an additional focus to its operations, promoting sustainability within its business model. It has implemented major changes in terms of its research and development projects, product development, manufacturing facilities, the sourcing of raw materials, and sourcing renewable power.

Features and benefits

  • Description of Unilever as a company and its history within the fast moving consumer goods market as a leading player.
  • Explanation of the plans Unilever has put in place to improve the sustainability of its processes and products.
  • How has Unilever done in comparison with its goals? What changes have been made in the company to make it more sustainable?
  • Have these changes been costly and what do they mean in terms of Unilever's continued competition with companies such as Procter & Gamble?
  • In conclusion, have the changes been worth it and what challenges will Unilever face in the future?

Highlights

Unilever is a large international corporation in the fast moving consumer goods sector. It is hugely successful in its industry and owns a number of billion dollar brands. The company is dual listed on the stock market and headquartered in London and Rotterdam.
The company has set itself a number of stringent targets in its sustainability policy and has created a company culture whereby sustainability is a key element in its processes. It has managed to do this and retain profitability despite introducing major changes to supply chain and raw material suppliers.
Unilever has altered many of its products and services. Initiatives include producing healthier food product options, making many products fair-trade and rainforest certified, altering washing product concentrations to reduce water consumption, and buying palm oil from certified and sustainable sources.

Your key questions answered

  • Has Unilever remained profitable?
  • Have these changes been damaging to the company?
  • What benefits has Unilever reaped from becoming more sustainable?
  • What problems may it face in the future?

Table of contents

OVERVIEW
Catalyst
Summary
UNILEVER AS A COMPANY
Unilever's story
Unilever today
BUILDING A SUSTAINABLE OUTLOOK
Consequences of being a global player
Transparent targets
WHAT UNILEVER IS DOING
Sustainable sourcing
Nutrition
Unilever's image
Eco-efficiency
Greenhouse gases
WHAT IS THE IMPACT OF THESE CHANGES?
Recognized as a good global citizen
Working together
New developments in technology and efficiency
Impact on profitability
Potential issues
Competitors raising costs
Greenwashing
Image can be all encompassing
CONCLUSION
A sustainability success
Benefiting different areas of the company
Not without pitfalls
APPENDIX
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

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