Market research: Vietnam (page 1 of 5)

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

When direct selling was first introduced, the first entrants which claimed to be direct selling companies turned out to be unscrupulous. Consequently, direct selling had a bad reputation in Vietnam. O...

Grocery retailers continued to see strong growth in 2011 thanks to the healthy growth of modern channels such as supermarkets, hypermarkets and convenience stores. More and more Vietnamese consumers c...

Despite the stronger presence of homeshopping, this channel continued to record negligible sales in 2011. Some grocery retailers, such as Lotte Mart and Big C, allowed consumers to order products via ...

In 2011 internet retailing was not a new concept to Vietnamese consumers. However, internet retailing appeared to be limited to consumer-to-consumer websites. The slow development of formal internet r...

At the end of 2011 department stores and variety stores remained the only two types of mixed retailers present in the country. Whilst department stores has a long-established history in the country, v...

Since Savico Automatic Retail & Service officially withdrew from vending in 2009, the vending channel has remained negligible in Vietnam. The operation of vending machines was not successful due to th...

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

This report contains detailed forecasts and analysis for Vietnam, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

In 2011, Vietnamese consumers showed a growing preference for frozen processed food, as a result of a number of factors. The most obvious reason was rapid urbanisation and the increasingly hectic pac...

During the review period, manufacturers concentrated on developing functional gum to boost the overall consumption of Gum in Vietnam since the success of Happy Dent White manufactured by Perfetti Van...

Over the review period, most of the chilled processed food products available in Vietnam were based on Western food. Sausages, ham, smoked meat and salami were among the most popular products. Over t...

Previously, chocolate confectionery products were usually considered a luxury locally. Vietnamese consumers purchased chocolate confectionery as a gift on special occasions such as Valentine’s Day or...

Dried processed food is expected to see retail volume sales growth of 8% in 2011, similar to the CAGR seen over the review period. This will largely be driven by increased demand for instant noodles, ...

In 2011, the Vietnamese government ran a big campaign “Ngu?i Vi?t Nam uu tiên dùng Vi?t Nam” ( Vietnamese people purchase Vietnamese goods) to encourage Vietnamese consumers to buy local products a...

In the context of the review period, Vietnamese consumers had various choices of Biscuits in terms of brands, types, prices and packaging size. Low income consumers usually chose standard or economy ...

In 2011, consumers became more familiar with breakfast cereal products thanks to the rising influence of Western lifestyles in Vietnam. Together with the higher number of foreigners in big cities, ma...

Over the review period, canned/preserved food remained popular among consumers, thanks to the long established presence of such products in Vietnam. However, increasing health-consciousness saw some ...

Improving living standards, rising disposable income and the increasing awareness of health and wellness were among the main factors which contributed to the greater level of attention consumers paid ...

Over the review period, rapid urbanisation, together with the strong development of the Vietnamese economy, resulted in the pace of life in the main cities of Vietnam, such as Ho Chi Minh City and H...

In 2011, the habit of consuming Spreads in Vietnam is strengthening as consumers do not have enough time to prepare and cook meals. Spreads are typically consumed by young people such as students and...

In 2011, consumers will witness a wider range of Sugar confectionery in terms of flavours, types and brands. Low-income consumers can choose local products which have acceptable quality at a cheap pri...

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

In 2011, the category will see an increase in demand for indulgence food and sweet treats, due to the improved living standards and higher disposable income, which helped to boost the growth of Sweet ...

Sauces, dressings and condiments is one of the most traditional packaged food categories in Vietnam. The three largest categories in retail value terms were fish sauce, MSG, and soy based sauces, as ...

Soup is still not popular in Vietnam. Consumers perceived that processed soup normally contains preservatives and artificial flavourings, which are less healthy and tasty than soup made with fresh in...

Noodles are very popular in Vietnam, due to their convenience and various usages. Consumers who looked for a convenient and quick meal could opt for instant noodles, while others could use plain nood...

In 2011, oils and fats will continue to display robust growth, as consumer demand increases and companies expand further to small cities and towns. Due to higher living standards, consumers, especiall...

Plain condensed/evaporated milk will contribute the majority of other dairy products’ sale in 2011. Condensed milk is an extremely common product in Vietnam. Its popularity can be traced back to the ...

Pasta is still not very familiar to the majority of consumers in Vietnam. However, as Western lifestyles have a strong influence on local people, Western cuisines, and Pasta in particular, have begun...