Market research: Vietnam (page 2 of 6)

Masan Food Corp aims to gain more consumer awareness and preference by focusing on improving the product quality and customer service. Keeping the company’s motto “Customer is KING” in mind, Masan wil...

Meal replacement is still a small category in Vietnam. However, thanks to the generally better economic situation, Vietnamese consumers are enjoying higher disposal incomes and living standards, and b...

Belcholat JSC aims to provide the Vietnamese consumers with premium chocolate products using modern technology from Belgium and imported high quality ingredients. The company will foster stronger pre...

Bien Hoa Confectionery Corp (Bibica)’s strategic direction is to continuously expand its product range and improve its manufacturing capability to serve both the local and international markets. With ...

Cau Tre Export Goods Processing JSC will continue to invest in producing quality products via efficient operations and new technology. Taking advantage of the available product lines meeting the expor...

Cheese remains an unpopular dairy product in Vietnam for both economical and cultural reasons. The average unit price of cheese is considered high in relation to the average income levels of most Viet...

Over the review period, chocolate confectionery products were usually considered as something of a luxury, only to be purchased as gifts on special occasions. By the end of the review period, chocolat...

Dong Tam Nutrition Food JSC’s competitive strategy is to enhance customer satisfaction by suitable and high-quality products with great customer service at a reasonable price. Positioning itself as a ...

Drinking milk products saw strong development in 2012, despite the gloomy economic situation. The main consumers of drinking milk products remain people living in big cities, with high incomes and bei...

Although 2012 was a gloomy year for the Vietnamese economy, baby food still witnessed strong growth in current value sales. The declining birth rate did not have much negative effect on the consumptio...

The review period saw gum manufacturers launch new products in Vietnam. Functional gum was the focus of these product developments, with xylitol becoming the major ingredient in gum products. Together...

Over the review period, frozen processed food has become a time-saving option for Vietnamese consumers. Increasingly busy lifestyles and urbanisation are the key drivers for frozen processed food grow...

Dried processed food saw value sales growth of 18% in 2012 which is slightly lower than in 2011. In dried processed food, instant noodles is the biggest category accounting for 96% of value sales. The...

Over the review period, Western food has become increasingly popular and, following this trend, chilled processed food has also gained great acceptance from consumers in Vietnam. In urban areas and bi...

Thanks to its long-established history and convenience, canned/preserved food remained popular amongst consumers over the review period, especially in urban areas where people have less time to prepar...

Over the review period, the continuous industrialisation in many regions of Vietnam resulted in busier and faster lifestyles. Many consumers, especially young working professionals, spend less time pr...

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

In 2012, it is the fish sauce, MSG and soy-based sauce that remain irreplaceable sauces in daily meals of Vietnamese and together, account for nearly 89% of the whole category in sales value. This num...

Soup remains a ‘forgotten’ category among all types of packaged food due to the fact that Vietnamese mostly consume fresh homemade soup. Despite rapid urbanisation, Vietnam is still regarded as a coun...

The year 2012 achieves a moderately slower volume growth rate compared to 2011. Some categories such as nuts are reaching maturity, while expansion of other areas is not fast enough. Consumers residin...

Increasingly busier lifestyles encourage more people to consume instant noodles as they are easy to prepare and have a long shelf life. Specifically, instant noodles serves as the least expensive and ...

In 2012, the consumption of pasta sees a breakthrough in sales value and sales volume. Even though the only pasta served in Vietnam is dried pasta, more Vietnamese consumers have the chance to taste a...

100% home delivery/takeaway was still a new category in Vietnam in 2011, as it only entered in 2010, with the arrival of Domino’s Pizza and the launch of Pizza Hut Express shortly after. By the end of...

In 2011, cafés/bars became a popular destination for Vietnamese to gather and meet up due to its diversified. Customers of cafés/bars comprise various segments, from the young to the older generation,...

Location played a crucial role in the success of consumer foodservice outlets. Generally, the more traffic a location has, the higher the possible conversion rate, which leads to more sales it generat...

2011 was known as a year of high inflation and essentially rising food prices. Though generally, consumers reduced their spending, this was not the case for consumer foodservice. Vietnamese consumers ...

In 2011, fast food continued to register rapid growth of 26% in current value terms due to various reasons. Firstly, despite the steep increase in overall food prices, fast food was able to maintain s...

In 2011, full-service restaurants registered current value growth of 31% due to rising food prices as well as its fast emergence in big cities such as Ho Chi Minh and Hanoi. Full-service restaurants i...

In 2011, there were no self-service cafeterias in Vietnam. The concept of self-service cafeterias does not fit with the demands of Vietnamese consumers, as they tend to regard consumer foodservice out...

In 2011, street stalls/kiosks showed a slower growth rate in terms of number of outlets and transactions. There were many factors that affected the performance of street stalls/kiosks. Firstly, the go...