Yogurt and Desserts - Europe
Report description
Recent new product activity has concentrated on additive- and preservative-free products, as well as low-fat varieties, reflecting the general health and naturalness trend that is shaping product innovation across food markets.
Yogurts and desserts enjoy wide appeal among consumers from various socio-demographic backgrounds, with the French the keenest on the products. The core consumer base is formed of women, under-45s, high earners, the working population, families with children and 3+ households.
Some key findings from the report include:
Sales of yogurt and desserts have been adversely affected by the unfavourable economic setting, with the latter being particularly lacklustre.
Germany is the number-one European market for both yogurt and desserts in terms of volume, but the UK takes the number-one position in the value sales of desserts.
Growing consumer concerns regarding the use of artificial ingredients in food has placed the focus of product innovation on additive- and preservative-free products and low/no/reduced fat options.
Yogurt and desserts enjoy generally high penetration rates, with French consumers the keenest on desserts at 86%, and sharing the pole position with the Germans for yogurt at 93%.
Product use is biased towards women, under-45s, top earners, the working population and 3+ households with children
Table of contents
Key points
Definition
Consumer research
Abbreviations
EXECUTIVE SUMMARY
The market
Austere times have an adverse effect
Germany the top volume market
Figure 1: Desserts: Volume, 2005-15
Figure 2: Yogurt: Volume, 2005-15
Strength and weaknesses in brief
Strengths
Weaknesses
Companies, brands and innovations
A market geared towards multinationals and own-labels
Figure 3: New product activity in yogurt and chilled desserts, % share by company, by European region, 12
months to November 2011
Healthier and more natural
Figure 4: New product activity in yogurt and chilled desserts, % share by leading claims, by European
Region, 12 months to November 2011
Improved green credentials
The consumer
Wide appeal
The French are the keenest
Consumer preference for ready-to-eat desserts
EUROPEAN MARKET SIZE AND FORECAST
Key points
DESSERTS
Volume
Figure 5: Desserts: Volume, 2005-15
Value
Figure 6: Desserts: Value in local currency, 2005-15
Per capita expenditure
Figure 7: Desserts: Spend per capita (population), 2005-15
YOGURTS
Volume
Figure 8: Yogurt: Volume, 2004-15
Figure 9: Yogurt: Volume, 2004-15
MARKET SEGMENTATION
Key points
THE BIG 5
France
Figure 10: France - Desserts: Market segmentation, by volume ((000) tonnes), 2010
Figure 11: France - Desserts: Market segmentation, by value (€m), 2005-10
Figure 12: France - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
Germany
Figure 13: Germany - Desserts: Market segmentation, by volume ((000) tonnes), 2010
Figure 14: Germany - Desserts: Market segmentation, by value (€m), 2010
Figure 15: Germany - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
Italy
Figure 16: Italy - Desserts: Market segmentation, by volume ((000) tonnes), 2006-10
Figure 17: Italy - Desserts: Market segmentation, by value (€m), 2006-10
Figure 18: Italy - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
Spain
Figure 19: Spain - Desserts: Market segmentation, by volume ((000) tonnes), 2005-10
Figure 20: Spain - Desserts: Market segmentation, by value (€m), 2005-10
Figure 21: Spain - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
UK
Figure 22: UK - Desserts: Market segmentation, by value (£m), 2006-10
Figure 23: UK - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
OTHER EUROPEAN COUNTRIES
Austria
Figure 24: Austria - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
Belgium
Figure 25: Belgium - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
Czech Republic
Figure 26: Czech Republic - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
Denmark
Figure 27: Denmark - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
Finland
Figure 28: Finland - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
Greece
Figure 29: Greece - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
Netherlands
Figure 30: Netherlands - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
Portugal
Figure 31: Portugal - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
Russia
Figure 32: Russia - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
Switzerland
Figure 33: Switzerland - Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
Turkey
Figure 34: Turkey - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
Ukraine
Figure 35: Ukraine - Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
COMPANIES AND PRODUCT INNOVATION
Key points
World region
Figure 36: New product activity in yogurt and chilled desserts, % share by global region, 12 months to
November 2011
European region
GNPD Leaders
Figure 37: New product activity in yogurt and chilled desserts, % share by European region, 12 months to
November 2011
GNPD sub-category split
Figure 38: New product activity in yogurt and chilled desserts, % share by top 10 European countries, by
sub-segment, 12 months to November 2011
Leading companies
Figure 39: New product activity in yogurt and chilled desserts, % share by company, by European region,
12 months to November 2011
Leading claims
Figure 40: New product activity in yogurt and chilled desserts, % share by leading claims, by European
Region, 12 months to November 2011
THE BIG 5
France
GNPD sub-category split
Figure 41: New product activity in yogurt and chilled desserts, France, % share by sub-segment, by year,
2007-11
Leading companies
Figure 42: New product activity in yogurt and chilled desserts, % share by company, France, 12 months to
November 2011
Leading claims
Figure 43: New product activity in yogurt and chilled desserts, % share by leading claims, France, 12
months to November 2011
MOST INNOVATIVE PRODUCTS
No nasty ingredients
Getting fruity
Kids’ products
Germany
GNPD sub-category split
Figure 44: New product activity in yogurt and chilled desserts, Germany, % share by sub-segment, by
year, 2007-11
Leading companies
Figure 45: New product activity in yogurt and chilled desserts, % share by company, Germany, 12 months
to November 2011
Leading claims
Figure 46: New product activity in yogurt and chilled desserts, % share by leading claims, Germany, 12
months to November 2011
MOST INNOVATIVE PRODUCTS
Organic options
Heart to heart
Seasonal varieties
Italy
GNPD sub-category split
Figure 47: New product activity in yogurt and chilled desserts, Italy, % share by sub-segment, by year,
2007-11
Leading companies
Figure 48: New product activity in yogurt and chilled desserts, % share by company, Italy, 12 months to
November 2011
Leading claims
Figure 49: New product activity in yogurt and chilled desserts, % share by leading claims, Italy, 12 months
to November 2011
MOST INNOVATIVE PRODUCTS
Slim yogurts
Creamy and indulgent
Chocolate desserts
Spain
GNPD sub-category split
Figure 50: New product activity in yogurt and chilled desserts, Spain, % share by sub-segment, by year,
2007-11
Leading companies
Figure 51: New product activity in yogurt and chilled desserts, % share by company, Spain, 12 months to
November 2011
Leading claims
Figure 52: New product activity in yogurt and chilled desserts, % share by leading claims, Spain, 12
months to November 2011
MOST INNOVATIVE PRODUCTS
Products for specific dietary needs
Innovative flavours
Looking after the figure
UK
GNPD sub-category split
Figure 53: New product activity in yogurt and chilled desserts, UK, % share by sub-segment, by year,
2007-11
Leading companies
Figure 54: New product activity in yogurt and chilled desserts, % share by company, UK, 12 months to
November 2011
Leading claims
Figure 55: New product activity in yogurt and chilled desserts, % share by leading claims, UK, 12 months
to November 2011
MOST INNOVATIVE PRODUCTS
Suitable for vegetarians
Eco-friendly packaging
TV connections
THE CONSUMER
Key points
Desserts
Frequency
Figure 56: Frequency of eating desserts and toppings (not cakes and gateaux) in the last 12 months, by
country, 2010
Figure 57: Frequency of eating desserts and toppings (not cakes and gateaux) in the last 12 months,
Spain, 2010
Type analysis
Figure 58: Types of desserts and toppings (not cakes and gateaux) eaten in the last 12 months, by
country, 2010
Figure 59: Varieties of desserts and toppings (not cakes and gateaux) eaten in the last 12 months,
France, 2010
Figure 60: Types of desserts and toppings (not cakes and gateaux) eaten in the last 12 months, Spain,
2010
Figure 61: Varieties of desserts and toppings (not cakes and gateaux) eaten in the last 12 months, Spain,
2010
Yogurts
Frequency of use
Figure 62: Frequency of eating yogurt and fromage frais in the last 12 months, by Country, 2010
Figure 63: Frequency of eating yogurts in the last 12 months, France, 2010
Figure 64: Frequency of eating fromage frais in the last 12 months, France, 2010
Type analysis
Figure 65: Types of yogurt and fromage frais eaten in the last 12 months, by Country, 2010
Figure 66: Types of yogurt eaten in the last 12 months, France, 2010
APPENDIX - DEMOGRAPHIC DATA
Figure 67: Frequency of eating yogurt and fromage frais in the last 12 months, by demographics, GB,
2010
Figure 68: Frequency of eating yogurt and fromage frais in the last 12 months, by demographics, Spain,
2010
Figure 69: Frequency of eating yogurt and fromage frais in the last 12 months, by demographics,
Germany, 2010
Figure 70: Frequency of eating yogurts in the last 12 months, by demographics, France, 2010
Figure 71: Frequency of eating fromage frais in the last 12 months, by demographics, France, 2010
Figure 72: Frequency of eating Ready to eat desserts in the last 12 months, by demographics, Spain,
2010
Figure 73: Frequency of eating instant desserts in the last 12 months, by demographics, Spain, 2010
Figure 74: Frequency of eating desserts and toppings in the last 12 months, by demographics, GB, 2010
Figure 75: Frequency of eating ready to eat desserts in the last 12 months, by demographics, GB, 2010
Figure 76: Frequency of eating instant desserts in the last 12 months, by demographics, GB, 2010
Figure 77: Frequency of eating desserts and toppings in the last 12 months, by demographics,
France, 2010
Figure 78: Frequency of eating desserts and toppings in the last 12 months, by demographics, Germany,
2010
Figure 79: Frequency of eating ready to eat desserts in the last 12 months, by demographics, Germany,
2010
Figure 80: Frequency of eating Instant desserts in the last 12 months, by demographics, Germany, 2010
APPENDIX: RESEARCH METHODOLOGY
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