USA: Here's The Scoop: 2004 Annual Sales of Ice Cream And Frozen Desserts To Approach $12.8 Billion
Certain positive and negative factors are affecting market growth including the rising cost of milkfat, cooler weather patterns, health conscious consumers, the baby boom echo, the U.S. economic boom and globalization of economy and culture. The latter, is evidenced by the introduction of products from Asia, Latin America and Eastern Europe. Already a popular flavor in the U.S. market is Dulce de Leche, and marketers are looking at developing other flavors with an ethnic flair. According to Claire Madden, VP Marketing at MarketResearch.com, "Product trends to watch for are the increase in the use of health and wellness ingredients, and stronger flavored products targeted to certain generations or ethnic populations. The beginning of the new millennium will also see a resurgence in full-fat premium and super premium products as consumers are enjoying a richer economy."
Marketers are looking at new and innovative ways to satisfy tastes in an increasingly segmented and unpredictable consumer base. Special editions, offering unique products for a limited time frame, allow marketers to test flavors before making long term commitments. Guerilla marketing, using offbeat or non-tradition marketing techniques, enables marketers to best utilize smaller marketing budget dollars. Marketers are also developing varieties of products geared toward kids as the younger consumers have more buying power now than in the early 1990s.
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