The UK has the largest chocolate consumption rate in Europe, with £3.7bn spent on chocolate in the UK in 2001. Chocolate is the leading category in the UK confectionery market. According to research by Datamonitor, 660.9m kg of chocolate was consumed in Britain in 2001, up by 55m kg from the amount consumed in 1996. The amount of chocolate consumed in the UK accounted for 30% of the total European market in 2001.