US: 40% of consumers use Food Pyramid and labels to guide purchases
The US government's Food Pyramid and manufacturers' food labels are helping Americans change their eating habits.
A Wall Street Journal poll shows that 40% of adults use them to follow healthier diets. Of those reading labels, 39% do so primarily for eating a balanced, nutritious diet.
Of those polled 63% said that they read labels to effectively manage a medical condition. Adults are most likely to look for information regarding fat (83%) for themselves, but for sugar content when shopping for their children.
Of those modifying their diets to conform to Food Pyramid guidelines, 22% have done so with regard to recommended daily servings and 19% with regard to portion size.
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