USA: 70 million us adults have a positive attitude towards functional foods
According to Mintel Consumer Intelligence The US Functional Food Market report, approximately 75% of Americans would consider consuming functional foods in response to specific conditions such as osteoporosis or cholesterol. The market includes foods which are enhanced in some way or which ingredients have been added to produce a specific health benefit. The functional foods industry grew 14% in 2001 to a worth of $1,362 million.
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