USA: Going against the consumer trend: a fat-free start up hopes to gain market weight
Andrea Halperin is going against the consumer trend wave with her F3 Fat Free Foods store, but does challenging mainstream demand make economic sense? Her New York store has been open for 15 months and is still unprofitable, carrying over 7,000 fat-free food products for that minority of consumers who are not backlashing against diets with richer foods. During the course of 2000, retail sales in the US plummeted by 33% for fat-free potato crisps, 22% for fat-free ice cream and 12% for fat-free cookies and fat-free margarine, according to
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Column: Kraft Heinz, Unilever and sustainability
- General Mills sales woes continue - analysis
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Brazil giants JBS, BRF probed over alleged bribery