USA: Discount retail: a good place to be in a market full of misses - COMMENT (Members)
J.C. Penney and Wal-Mart have reported impressive turnaround gains for Q3. Both chains controlled costs and used low prices to attract shoppers in the slowing economy. By improving the quality of basic merchandise, lowering margins, and counting on consumers' need to purchase general commodities, discount retailers are proving it is possible to meet performance targets despite the recession's effects.
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