The Australian Competition and Consumer Commission (ACCC) last week issued guidelines on country of origin claims made by the food and beverage industry. The guidelines will assist food and beverage manufacturers, wholesalers and retailers who wish to make country of origin claims within the provisions of the Trade Practices Act 1974, according to a report by Food Ingredients Online. The report notes that consumers are increasingly aware of buying Australian products and have the right to be confident that claims made on food and beverage labels are accurate, quoting Jennifer McNeil, ACCC Commissioner.