UK: Ad push for stevia sweetener Truvia launches
By Dean Best | 5 January 2012
An advertising push in the UK for stevia sweetener Truvia begins today (5 January) as brand owner Cargill and local partner Associated British Foods looks to break into the country's sweetener sector.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
An advertising push in the UK for stevia sweetener Truvia begins today (5 January) as brand owner Cargill and local partner Associated British Foods looks to break into the country's sweetener sector.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UPDATE: UK: Seabrook Crisps tight-lipped over CEO switch
UK snacks maker Seabrook Crisps has declined to comment on the reasons for a switch in chief executive after announcing Ken Brook-Chrispin is to step down from his role.
UK: Macquarie buys Wilmar stake in sugar firm Czarnikow
Australian investment bank Macquarie Group has acquired agribusiness giant Wilmar International's 42.5% stake in UK-based sugar tradehouse Czarnikow.
AUS: Cargill seeks to acquire Goodman Fielder oils unit
US agribusiness giant Cargill has confirmed its intent to acquire the edible fats and oils business of Australian food manufacturer Goodman Fielder.
Market research related to this article
Cargill inc in ingredients (World)
Cargill is one of the world’s largest companies in the food and agricultural industries. This profile looks specifically at its operations in the ingredients arena, which although representing just one branch of a much broader business is still signi...
Cargill Inc in Ingredients - World
Cargill has significant and wide-ranging interests in food, agriculture and ingredients, yet despite the diversified nature of its activities, there is a consistent strategic focus throughout the business, with the dual issues of value for money and ...
Associated British Foods PLC in Packaged Food (World)
The world’s third largest bread manufacturer, ABF, is working to integrate a diverse packaged food offer in order to achieve greater efficiency, tap more effectively into prevailing consumer demand trends, and facilitate geographic expansion. This pr...
