UK: Ad watchdog raps Weetabix over mobile app
By Michelle Russell | 13 February 2013
UK cereal maker Weetabix has had its WeetaKid mobile app banned for making children feel "inferior" if they did not eat the company's products.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
UK cereal maker Weetabix has had its WeetaKid mobile app banned for making children feel "inferior" if they did not eat the company's products.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: "Technical issues" hit Weetabix production
Weetabix has been forced to cut production of its Weetabix Minis and Oatibix bitesize ranges, a spokesperson for the group confirmed.
Comment: Sovereign, pension funds to vie for M&A with trade, PE
Could sovereign wealth funds and pension funds become more active participants in deal-making in the FMCG industry? Perhaps so, writes Dean Best.
Deal or no deal: The likely suspects to acquire Burton's Biscuit Co.
The private-equity owners of Burton's Biscuit Co. are "considering options" for the UK's second-largest biscuit maker, a process that could lead to an eventual sale. Katy Askew takes a look at the players for whom an acquisition of Burton's could hit the sweet spot.
Market research related to this article
Breakfast Cereals in the United Kingdom
The breakfast cereals category saw growth of 5% in current value terms and 1% growth in volume terms in 2012, with increasing prices due to rising costs for logistics and ingredients, largely triggering value growth. New product development, particul...
Snack Bars in the United Kingdom
The energy and nutrition bars category saw the fastest growth in 2012, with a current value increase of 20% and volume growth of 18%, leading to sales of £55 million. This reflects UK consumers’ increased consumption of products that provide either p...
Breakfast Cereals in Europe
Breakfast Cereals in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-2011, and forecast to 2016). The profile also contains descriptions of the lea...
