Innovation the "lifeblood" of a business, Toal says

Innovation the "lifeblood" of a business, Toal says

Adams Foods, the UK arm of The Irish Dairy Board, has seen sales jump around 40% in the last three years.

The company's recent deal to market cheese for UK dairy co-op First Milk has helped drive that gain - but it has enjoyed organic growth, too.

In an excerpt from an interview with just-food, hear Adams Foods CEO Ian Toal discuss the importance of innovation to the business.

To read the full interview with Toal, in which he outlines how Adams Foods has grown, its prospects and his thoughts on the UK cheddar category, click here.