UK: Advertising Standards Authority cracks down on "false and misleading" claims
The UK Advertising Standards Authority has issued new guidelines to help food manufacturers avoid making "false and misleading" claims about their products. The guidelines have been drawn up with the assistance of the Committee of Advertising Practice. Functional foods is probably the sector of the food industry most vulnerable to unsubstantiated claims on product advertising and packaging, but the guidelines offer advice focused almost exclusively on organics.
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