UK: Tesco/Asda: aggressors in UK price wars (COMMENT)
The recent lull in hostilities in the UK's supermarket price wars ended this week, as Tesco and Asda decided to make over £100m worth of price cuts, in an attempt to respond to consumers' perceived desire to reduce spending in the wake of the economic slowdown. If the supermarket war of 1999 is anything to go by, the price cuts could cost rivals dearly.
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