The Malaysian subsidiary of Japanese seasonings giant Ajinomoto is hoping to derive 50% of its sales turnover from non-MSG (monosodium glutamate) products in the future. According to incoming managing director Takashi Imai, MSG- and non-MSG products should be roughly equally weighted in five years time. Non-MSG products currently contribute just 22% of sales, but this is estimated to rise to 32% within three years.