US supermarket chain Albertsons has announced today that Paul Gannon has been named chief marketing officer effective immediately.

Gannon most recently served as president and CEO of the company's Shaw's division, based in East Bridgewater, Massachusetts. Shaw's was acquired by Albertsons in April 2004 from UK supermarket group J Sainsbury.

Gannon joined Shaw's in 1990 and has since served in several senior leadership roles including vice president of information technology, senior vice president of finance, executive vice president of marketing, and chief operating officer, president and CEO.

In his new role, Gannon will be responsible for all Albertsons' marketing functions across all banners in both food and drug, including consumer research, eBusiness, price/promotion/assortment strategy, brand management, advertising, and format development.