SPAIN: Aldi - a Lidl bit of trouble in Spain - COMMENT (Members)
Aldi has announced that it will enter the Spanish market in March 2002. Up until 1999, Aldi had been unable to trade under its name in Spain. Now that the hard discounter has finally set a date for its expansion into the Spanish market, it will certainly face strong competition from its main rival Lidl. Its efforts at establishing itself in the market through heavy discounting may even prompt a price war.
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