UK: Aldi brands equal big brands - research
German discount retailer Aldi has said that independent research out today (13 August) supports its claim that its own-brand foods are "as good" as well-known household brands.
In blind taste tests with 15 different products across the UK, three products came out on top, with consumers preferring the retailers butter spread, stimulation drink and mineral water.
Cambridge Market Research conducted the tests on ten popular food and five drink items with over 100 British consumers in 17 different towns and cities in the UK.
It found that more than twice as many consumers preferred Aldi's own brand mineral water than Volvic, nearly four times as many preferred Aldi's energy drink to Red Bull and four out of five consumers preferred Aldi's own brand spreadable butter to Lurpak.
When compared to Heinz staples - tomato ketchup and baked beans - 12% of consumers could taste no difference between the ketchups with nearly half preferring Aldi (44%) whilst baked beans proved a dead heat (46%).
Paul Foley, managing director, Aldi said: "Brands spend millions each year to make an impression with consumers. It has been fascinating to see that when you strip away the packaging and actually sample the product, the brand image or personality has little impact on taste.
"We don't think customers should pay a premium for brands and our Taste the Nation trial proves that taste and quality is not a compromise at Aldi. We know our findings will come as a welcomed surprise to customers who are looking to make savings on their grocery bills."
Aldi performed well in 14 out of 15 trials as consumers thought they were as good as big brand counterparts including Heinz, McVities digestives, Lindt, Harveys Bristol Cream Sherry, Smirnoff Vodka, Weetabix and Magnum.
The German retailer lost out in one taste challenge, its handcooked crisps failing against Walkers Sensations Thai Chilli.
Aldi continues to gain share of a growing UK grocery market, with sales growth of 20% recorded last month.
Discounters now account for 5.9% of the UK grocery market - a record - although that is still way behind the levels seen in France and Germany.
Three top food analysts give just-food their predictions for the US food retail sector in 2009....
Aldi, the German discount giant, was one of 2008's success stories in the UK food retail sector. In 2009, the company has signalled it wants to further expand in that notoriously tough market - the US...
International discount retailers are being drawn to the Australian market where their cut-price proposition is gaining traction with consumers, Business Monitor International research has suggested....
Food inflation in the UK has "stalled" after showing signs of coming down as the weakness of sterling has pushed up the prices of produce and imported foodstuffs, according to figures published today ...
US energy bar maker Lärabar has recalled a number of its snack bars on sale in the UK due to possible salmonella contamination....
As the downturn continues to hit consumer spending, so the race to provide value hots up across the food industry. This week, discount retailer Aldi looked to gain ground in the US with plans to furth...
The threat of falling food inflation in the UK - and possible deflation later in 2009 - could hit profits at Sainsbury's, the country's third-largest grocer, a leading retail analyst has warned....
German discount retailer Aldi is planning to expand its US footprint with the opening of an additional 75 stores in 2009....
- Interview: Mondelez eyes sweet success in China
- The benefits of engaging staff in sustainability
- How food companies involve staff in sustainability
- What next for Bernard Matthews? - comment
- Why Danone is withdrawing Dumex from Vietnam
- Fonterra says value-added strategy paying off
- B&G Foods acquires ABF's US spice business
- Ireland unveils national plan to tackle obesity
- General Mills profit falls as sales disappoint
- Bernard Matthews pensions scheme under review
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Food and Drinks Closures: Performance and Opportunities