Discount grocer Aldi has launched SimplyNature, an own-label line of natural and organic products, in the US.

The range comprises of ambient and chilled products, including cereal, fruit bars, honey and juices to pasta sauce, pizza, salsa and snacks.

Aldi US presicent Chuck Youngstrom said the range offered consumers "high-quality" and nutritious natural or organic products at an "affordable price".

Aldi has also worked to expand its offering of fresh produce and has increased the number of organic and locally-sourced items it offers.

Before Christmas, Aldi announced plans to step up the rate at which it will open stores in the US.

The German discount retail giant, which has 1,300 outlets, in 32 US states, said it planned to open an average of 130 stores a year for the next five years, up from a rate of 80.

The privately-owned retailer said it would spend more than US$3bn buying land, facilities and equipment.

When the expansion is complete, Aldi expects to have stores "coast-to-coast". It expects to create more than 10,000 new jobs at its stores.

Show the press release

ALDI Exclusive 'SimplyNature' Brand Emphasizes Affordability of Eating Well
Grocer Introduces Brand Focused on All-Natural and Organic Products

BATAVIA, Ill., Jan. 2, 2014 /PRNewswire/ -- ALDI, the nation's low price grocery leader*, continues to emphasize its impressively high quality at impossibly low prices with the launch of its new brand, ''SimplyNature," which features simple foods made with only all-natural or organic ingredients. SimplyNature products range from cereal, honey, fruit bars and apple juice, to pasta sauce, pizza, salsa and various snacks.

Over the last several years, ALDI has added, on average, 80 new stores each year, allowing smart shoppers to save up to 50 percent** on more than 1,300 of the most commonly purchased grocery items, including fresh produce. ALDI now has nearly 1,300 US stores located in 32 states, serving more than 25 million customers each month. The new line of SimplyNature products is now available in all stores.

"At ALDI, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price," said Chuck Youngstrom, president of ALDI. "We're always striving to offer healthy options at prices that make it possible to maintain a healthy lifestyle - and that's exactly what the SimplyNature brand offers."

Beyond SimplyNature, ALDI continues to increase fresh produce offerings and currently carries nearly 70 varieties of fresh fruits and vegetables, including several new organic produce items. Organic produce items currently featured include bananas, apples, tomatoes, baby carrots and salad mixes. To provide the freshest produce possible, ALDI teams up with top growers throughout the United States, including local growers, to guarantee freshness and sustain the lowest prices.
"I like that I can find so many healthy and fresh options at ALDI," said Janice Stahl, food stylist and loyal ALDI shopper. "Shopping for all-natural or organic products can get expensive, but the SimplyNature products at ALDI provide shoppers a variety of great choices at fabulous prices."

Examples of new SimplyNature products available:

SimplyNature Organic Agave Nectar (11.75 oz.) - $2.49

SimplyNature Organic Fruit Bars (10 oz.) - $2.69

SimplyNature Organic Toasted Oats (9-10 oz.) - $1.99

SimplyNature Exotic Vegetable Chips (7.5 oz.) - $2.99

SimplyNature Organic Apple Juice (64 oz.) - $2.49

SimplyNature Organic Pasta Sauce (25 oz.) - $1.99

SimplyNature Organic Diced Tomatoes (28oz.) - $1.49

SimplyNature Organic Spaghetti or Linguine (16 oz.) - $1.19

SimplyNature Shredded Wheat Cereal (16.4 oz.) - $1.99

To ensure its exclusive brands - including SimplyNature - meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this commitment to quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer's money.

ALDI has been recognized as the nation's low-price grocery leader for three consecutive years, according to a recent consumer survey* conducted by Market Force Information, Inc., the world's leading customer intelligence solutions company. When asked to rank the top eight grocers offering low prices, consumers ranked ALDI No. 1, ahead of competitors such as Walmart, Costco and Sam's Club.

Original source: Aldi