US: Aldi rolls out own-label organic line
Aldi's Simply Nature line launched last week
German discount retailer Aldi has launched a private-label organic food range across its stores in the US.
The Simply Nature line launched last week as a 'special buy', a spokesperson told just-food today (11 September). This will see the range run for a trial period initially.
"Theoretically, if the items perform well in store, [the range] will launch as a new line sometime next year," the spokesperson said, adding that "no firm date has been set".
The line of products, made with natural ingredients and containing no artificial colours or flavours, includes diced tomatoes, tomato and basil pasta sauce, and sweet potato tortilla chips.
Aldi first entered the US in 1976 and operates over 1,140 outlets in the country with plans to open "more than" 80 stores in 2012.
Asda CEO Andy Clarke has said the UK retailer will "leave no stone unturned" in rebuilding consumer confidence "dented" amid the horsemeat contamination scandal....
- On the money: Unilever shifting into growth spots
- On the money: Danone denies strategy overhaul
- The just-food interview: Premier Foods CEO Darby
- Shopper trends: World Cup - victory for retailers?
- Why whole sector should take heed of meat scrutiny
- Tyson sells Mexico, Brazil ops to JBS
- 2 Sisters "passes" FSA poultry plant audits
- Kellogg to close US snack plant
- FrieslandCampina to form "dairy zones" in Vietnam
- Danone H1 profits down but sticks to FY goals