US: Aldi rolls out own-label organic line
Aldi's Simply Nature line launched last week
German discount retailer Aldi has launched a private-label organic food range across its stores in the US.
The Simply Nature line launched last week as a 'special buy', a spokesperson told just-food today (11 September). This will see the range run for a trial period initially.
"Theoretically, if the items perform well in store, [the range] will launch as a new line sometime next year," the spokesperson said, adding that "no firm date has been set".
The line of products, made with natural ingredients and containing no artificial colours or flavours, includes diced tomatoes, tomato and basil pasta sauce, and sweet potato tortilla chips.
Aldi first entered the US in 1976 and operates over 1,140 outlets in the country with plans to open "more than" 80 stores in 2012.
Asda CEO Andy Clarke has said the UK retailer will "leave no stone unturned" in rebuilding consumer confidence "dented" amid the horsemeat contamination scandal....
- Nestle's 2014 results: 10 Things to Learn
- Why "simple" and "real" will be industry buzzwords
- Maspex: M&A opportunities in eastern Europe
- Why US Dietary Guidelines report deserves praise
- The just-food interview: Bega Cheese CEO
- Kerry Group CEO expects more M&A in 2015
- Gruma FY earnings surge as margins improve
- Glanbia FY profits beat analyst forecasts
- Kerry sales, earnings rise but food weighs
- UPDATE: Mondelez confirms Irish plant changes