AUSTRALIA: Aldi's no-frills strategy a wow with Oz shoppers - MEMBERS
Almost 18 months after setting up shop in Australia, German discounter Aldi seems to be winning over shoppers attracted by its lower prices. A report by ACNielsen found that Aldi has already won a 2.6% share of the New South Wales market despite limited penetration. In the first quarter of 2002, 13% of NSW shoppers made an average of four trips to Aldi, spending an average of A$41 (US$23) per trip (including Fresh).
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