Market leader Kellogg's is launching a brand new fruit flavoured variant of its classic All-Bran cereal.All-Bran Apricot Bites adds a whole new dimension to the original fibre provider and creates a range of new eating opportunities for the consumer.Although launched primarily as a traditional breakfast cereal, bite-sized All-Bran Apricot Bites are perfect for snacking and can be enjoyed straight from the box any time of day or night.