The Kingsmill Brioche Rolls are available in eight-packs in milk chocolate chip and plain varieties

The Kingsmill Brioche Rolls are available in eight-packs in milk chocolate chip and plain varieties

Allied Bakeries, the bakery division of Associated British Foods, has extended its Kingsmill breakfast foods range with the addition of bagels and brioche rolls.

The company said the launch, which follows the introduction of its Fruit & Fibre breakfast range, was in response to "rising consumer demand for tasty and convenient breakfast products".

The Kingsmill Bagels are available in four-packs of white, 50/50 and Fruit & Fibre. The Kingsmill Brioche Rolls are available in eight-packs in milk chocolate chip and plain varieties.

"Allied Bakeries' consumer research and product development demonstrates our focus on creating delicious and innovative products that meet future trends, and boosting retailers' sales," said Guy Shepherd, category director at Allied Bakeries. "This focus on NPD is why we are the fastest growing major branded bakery manufacturer."