USA: Allrecipes.com and Senada.com Get Cooking In Co-branding Partnership
Senada.com, a leading online event communications company, today announced a co-branding agreement with Allrecipes.com, the fastest growing, community-based recipe and meal planning Web site on the Internet. The Allrecipes.com services, making meal planning easier and more rewarding for all home cooks, complement Senada.com's Personal online invitation services perfectly. Under the agreement, Senada.com will work with Allrecipes.com to provide members co-branded online invitations (i.e. birthday, event, cocktail announcements) from within the Allrecipes.com appetizer, holiday, cake, cookie, BBQ, and upcoming Entertaining sections. Allrecipes.com cooks, using the menu planning tools, will be able to instantly send a customized invitation with an online RSVP. The vast array of design options Senada.com provides allows members to personalize an invitation to match almost any event theme. "Allrecipes.com's loyal audience is the perfect demographic for our site," said Gregory Brown, co-founder and chief executive officer for Senada.com. "We are delighted to partner with Allrecipes.com and expect this to be a successful traffic-driving vehicle for both parties." "Partnering with Senada.com adds great value for our customers " said Tina Basle, director of business development for Allrecipes.com. "Senada.com's functionality, allows our customers to create personalized online invitations for any celebration, during the menu planning process thereby simplifying the experience and making it richer."
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