USA: Allrecipes.com and Senada.com Get Cooking In Co-branding Partnership
The Allrecipes.com services, making meal planning easier and more rewarding for all home cooks, complement Senada.com's Personal online invitation services perfectly.
Under the agreement, Senada.com will work with Allrecipes.com to provide members co-branded online invitations (i.e. birthday, event, cocktail announcements) from within the Allrecipes.com appetizer, holiday, cake, cookie, BBQ, and upcoming Entertaining sections. Allrecipes.com cooks, using the menu planning tools, will be able to instantly send a customized invitation with an online RSVP. The vast array of design options Senada.com provides allows members to personalize an invitation to match almost any event theme.
"Allrecipes.com's loyal audience is the perfect demographic for our site," said Gregory Brown, co-founder and chief executive officer for Senada.com. "We are delighted to partner with Allrecipes.com and expect this to be a successful traffic-driving vehicle for both parties."
"Partnering with Senada.com adds great value for our customers " said Tina Basle, director of business development for Allrecipes.com. "Senada.com's functionality, allows our customers to create personalized online invitations for any celebration, during the menu planning process thereby simplifying the experience and making it richer."
About Allrecipes.com (1)
Allrecipes.com is the leading community-based Web site offering unique food ideas and resources, including recipes, menu ideas, meal preparation, tips, culinary ware and news. Founded in 1997, Allrecipes.com makes cooking, learning and shopping easy and fun for the novice to the experienced cook. Allrecipes.com offers more than 20,000 user-submitted and third-party recipes; a free, bi-weekly email newsletter, RecipeNotes, with more than 160,000 subscribers; and an e-commerce store, Culinarystore.com, which features kitchenware hand-selected with the recipes in mind. Based in Seattle, Wash., Allrecipes.com has been featured in or on CNN Headline News, People Magazine, USA Today, Wall Street Journal, and The New York Times, and has won numerous awards, including Yahoo! Pick of the Year.
Senada.com is the Internet's leading Web site for personal and professional Event Communications. The company's service helps individuals and organizations handle the process of creating, sending, and managing announcements and invitations for all types of events. From birth announcements to corporate shareholder meetings, Senada.com provides quick, easy and inexpensive ways to create, send and manage custom one-to-many communications. Senada.com offers our partners a way to quickly place their brands, products and services in front of a highly targeted audience of consumers. Senada.com is a Seattle-based, privately funded company founded in early 1999 by a team of experienced entrepreneurs.
(1) Allrecipes.com, Culinarystore.com, Cookierecipe.com and RecipeNotes are trademarks of Allrecipes.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.
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