US: Alouette launches “all-natural” cheese range

By: just-food.com | 10 July 2009

US cheese company Alouette has eliminated artificial flavours, colours and preservatives from its spreadable cheese range.

The company claims it has made Alouette the only brand to offer "100% all-natural" spreadable cheese flavours.

The cheeses are available in nine varieties; Garlic & Herbs, Spinach Artichoke, Sundried Tomato & Basil and Berries & Cream.

"We're thrilled to lead our category and demonstrate our commitment to offering superior quality by offering the nation's only line of all-natural soft spreadable cheeses," said Rafael Lampon, marketing director at Alouette. "Our consumers communicated that all natural ingredients were important to them and that an all-natural Alouette offering would fit better into their efforts to maintain a healthy lifestyle."

Sectors: Dairy, Natural & organic, NPD & innovation, Retail