BELGIUM: Alpro U-turn on production segregation
Alpro has decided to keep the production of its nut-based milks and soya milks separate.
Free-from specialist Alpro has confirmed it will not be merging its soya and nut production facilities, months after plans for the move led to criticism from allergy campaigners.
Last year, Alpro began putting a "may contain traces of almond and hazelnuts" label on its plant-based products. The company, owned by WhiteWave Foods, said the label gave consumers "advance warning of the integration of products containing almonds and hazelnuts into its UK, Belgium and France production facilities by the end of 2014".
The production of one-litre junior soya milk, a product targeted at children, was set to be kept separate.
However, the overall plan sparked criticism from a campaign group called AlproSOS, which launched a social media campaign pushing for Alpro to keep all its soya products nut free.
Yesterday (19 August), Alpro revealed recent growth meant it had decided it could "afford dedicated production lines".
"As part of a major investment programme in its facilities, Alpro will arrange its current production lines to be dedicated to producing soya, rice and oat drinks or almond, hazelnut and coconut drinks. Any avoidable risk of cross contamination is thus excluded, which means that the warning can be removed from the soya, rice and oat drinks as well as the plant-based alternatives to cream and desserts," the firm said.
Asked why the decision had been made to keep lines separate, the spokesperson said: "We always listen to our consumers. Alpro is a fast-growing business and this means we were able to review our investment programme. In this case it meant that we could respond to the needs of our allergic consumers for dedicated production lines for several of our products."
About the Soy Food Market
Soy food products, such as tofu and soy milk, have been consumed as traditional foods in Asia. With a rise in awareness of the health benefits of soy food, it has gained...
The report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered into by companies active in the global dairy food market during September 2014....
The report provides a review of the latest news and key events in the global fish & seafood market during September 2014....
The report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered into by companies active in the global dairy food market during January 2014. Summary Usi...
- Why Post is increasing its exposure to cereal
- Lacklustre sales see Hershey turn to snacking
- Comment: Tread carefully over payment terms
- Food marketing firmly on UK political agenda
- Premier Foods CEO expects UK supermarket rebound
- Hershey to acquire meat jerky firm Krave
- Hershey linked to takeover of jerky maker Krave
- Up & Go breakfast drinks set for UK launch
- Campbell aligns structure with growth objectives
- Mead Johnson offsets China slowdown
- 10 Key Trends in Food, Health and Nutrition 2015
- Unilever - Strategy and SWOT Report
- The Sugar Backlash and its Effects on Global Consumer Markets
- Global Consumer Trend Framework: Understanding Attitudes and Behaviors that Influence Global Consumption Habits
- PepsiCo, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report