USA: Wal-Mart: alternative marketing could aid damage limitation (COMMENT)
Wal-Mart has asked for the recent ruling by the Federal District Court in San Francisco to be overturned. The ruling granted class action status to a sex discrimination suit against the company, paving the way for the largest such case in US history. Wal-Mart must now look for ways to leverage its family-friendly image in the face of negative publicity.
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