An annual survey conducted by the United Soybean Board (USB) shows that America's consumption of soy continues to rise, as does the recognition of soy's health benefits.Seventy-six percent of American consumers consider soy products to be healthy, up from 71 percent last year. Thirty-nine percent are aware of soy's specific health benefits, including: lowering cholesterol, high fiber/digestive benefits, a source for increasing energy and relief of menopausal symptoms.