In an announcement that could send shivers down the spines of Pizza Hut , Dominos and even McDonald's , Indian food retailing giant Amul announced plans to set up 2000 pizza parlours countrywide as a means to popularise use of its mozzarella cheese. The parlours sell a basic pizza (capsicum/tomato/onion) at Rs20/- (US$0.42) per large pizza versus Dominos' starting price of Rs90 and Private-Brands' Rs50.