Elliot Morley today [Tuesday] today predicted a brighter future for the farming industry - as long as it met the needs of consumers. Speaking at the Meat and Livestock Commission's Outlook 2002 conference in London, Morley said consumers were looking for value for money, quality, variety and safety when shopping for meat. Other factors becoming increasingly important for consumers included traceability, animal welfare and environmental standards. Morley stressed the industry had shown a willingness to address the issues, but said more needed to be done.