Arla enters UK yoghurt with high-protein line
Arla targeting UK consumers interested in protein
Arla Foods has added yoghurt to its stable of UK products with the launch of a high-protein, quark-based line.
The co-operative said a 200g pot of Arla Protein contains 20g of protein and would appeal to "increasingly active, health-conscious consumers".
Stuart Ibberson, category director at Arla's UK arm, said: "It's a great treat after exercise, since protein contributes to maintaining and growing muscle mass. It is also an opportunity for us to attract active 25-35 year olds into the category."
The company sells Arla Protein in Finland and its launch in the UK is the first time the co-op has used its namesake brand for a product.
Arla said it had "ambitious plans in the coming years" in the UK "including further investment in our Arla brand and launching a range of new products in our current and new categories".
The yoghurts will initially be available in raspberry, strawberry and blueberry flavours.
Arla Foods aims to achieve four main goals in the future....
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