DENMARK: Arla plans brand offensive
By: Michelle Russell | 14 January 2010
Dairy giant Arla Foods has increased its marketing spend by 30% for 2010 in a bid to "reinforce" its position in the industry after a year when the company faced strong price competition.
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Dairy giant Arla Foods has increased its marketing spend by 30% for 2010 in a bid to "reinforce" its position in the industry after a year when the company faced strong price competition.
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