UK: Asda attempts to woo football watchers
UK supermarket chain Asda has announced plans to erect giant television screens and special terraces in three of its stores, in a bid to capture sales from football lovers. The move will enable fans to follow England's progress through its first three World Cup games against Sweden, Argentina and Nigeria, two of which are being screened in the UK early in the morning. Customers can enter for free, and they will be supplied with coffee and cereal in the car parks of stores in Dewsbury, Gateshead and Bristol Patchway.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Analysis: Chocolate sector's deforestation pledge
- Kraft Heinz cuts jobs in US, Canada
- Post Holdings 'close to acquiring Weetabix'
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action
- Recipe-kit firm HelloFresh launches into UK retail