UK: Asda downplays Sainsbury's slogan similarity
By: Katy Askew | 15 December 2009
Asda, the UK unit of Wal-Mart, has played down reports that it is trying to emulate Sainsbury's following the use of a slogan first coined by its rival in the 1950s.
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Asda, the UK unit of Wal-Mart, has played down reports that it is trying to emulate Sainsbury's following the use of a slogan first coined by its rival in the 1950s.
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